Design + Art Direction

The Calile

Malouf Investments 


Naming, wordmark and identity created at Winkreative for a new urban luxury resort in Brisbane, The Calile, by Richards & Spence architects. The identity has a sub-tropical and modern feel which stems from its iconic architecture, location, and environment.

Winkreative set the tone by developing a concept and logo that represented the personality and feel of how the owners wanted the hotel perceived – a bold logo that declares – established, sophisticated, timeless, natural, understated and laidback.

thecalilehotel.com


Created at Winkreative.
Creative Direction by Maurus Fraser.
Environments and collateral by Studio Bland.
Photography by Sean Fennesey.
Architecture by Richards & Spence. 




︎ Bettina Winkler 2020