![](https://freight.cargo.site/t/original/i/4a9b8a53cfbc84f9a77813b151bbe50227639751fcd7ddd4bd578d8d00ea626a/The-Calile-Hotel-Brisbane-by-Richards-Spence-Yellowtrace-04.jpg)
The Calile
Malouf Investments
![](https://freight.cargo.site/t/original/i/f9178d6dc10d96881fc77736ed438441340ecbf120ae60bbd63f52873c2534a4/TheCalile_ID31.jpg)
Naming, wordmark and identity created at Winkreative for a new urban luxury resort in Brisbane, The Calile, by Richards & Spence architects. The identity has a sub-tropical and modern feel which stems from its iconic architecture, location, and environment.
Winkreative set the tone by developing a concept and logo that represented the personality and feel of how the owners wanted the hotel perceived – a bold logo that declares – established, sophisticated, timeless, natural, understated and laidback.
thecalilehotel.com
Created at Winkreative.
Creative Direction by Maurus Fraser.
Environments and collateral by Studio Bland.
Photography by Sean Fennesey.
Architecture by Richards & Spence.
![](https://freight.cargo.site/t/original/i/42bd3d6f1d84402c27edc10a544249749a0ca41afa210026cf96805ba1e250b7/TheCalile_ID_1.jpg)
![](https://freight.cargo.site/t/original/i/53e61c378e9dd5769813a7bfb835ddd62b7454fc054afcd0f0079c2ee211b063/TheCalile_ID_10.jpg)
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![](https://freight.cargo.site/t/original/i/8e9559311512d0b2f7112eb79c7474316f7318d3c84b15b3125e0b1981e48bc1/TheCalile_ID_14.jpg)
![](https://freight.cargo.site/t/original/i/b43a556ac50b53238175bfefa485488c70dd70862b14ae6ed2838ddb3e14b179/TheCalile_ID_Logo.jpg)
![](https://freight.cargo.site/t/original/i/5fee22796aec6821179d27fd32da5ae120e7d8f98ddf2ea3a1d3e06201f6be1b/TheCalile_ID_Logo2.jpg)
![](https://freight.cargo.site/t/original/i/3cffb3a29c7e0bd76583bd756e56bfd43cb3d8ebac7ad332a7aa5d2cb1a1d146/TheCalile_ID_19.jpg)
![](https://freight.cargo.site/t/original/i/ff1eac8d191c193e95ca59d0d1e6ea7f725485cf19a20de80a50df9bb3c278fa/TheCalile_ID_27.jpg)
![](https://freight.cargo.site/t/original/i/c83682b558213e73de436ed4c15895fb5f02d8d59ac52707451e7a9774463df7/TheCalile__Sean-Fennessy_101.jpg)
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![](https://freight.cargo.site/t/original/i/fc20fc5617a6767e3c3e4e00420cc24b8cc3f199a87efed106e88616fb116cb8/TCH-Small-Brand-Identity-1.jpg)
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![](https://freight.cargo.site/t/original/i/7786231e3876a5f7801478ef8733ccf3d5b78d108b22a07da49ed6e1f944e8bf/Robe_1.jpg)
![](https://freight.cargo.site/t/original/i/2b593155b2f8152d0605cf16cfc1a0d4d4d14cd69e45c15c0aa694451b299562/TheCalile__Sean-Fennessy_005-1498x998.jpg)
![](https://freight.cargo.site/t/original/i/23a3dc8be4a4b8b4296110d2b879b861e085378c9e6c459530bafccd41060196/Signage_1.jpg)
![](https://freight.cargo.site/t/original/i/d1f0873137b722cf3f3c92830b09e94eeedbe2f9ca03a5bea68224159356e9c4/LugguageTag1.jpg)
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![](https://freight.cargo.site/t/original/i/8ab3f2cec7af9afb2506fcf8b3ba9454b8ec4de555a51725592556673a299cbe/TheCalile_WEB_2.jpg)
![](https://freight.cargo.site/t/original/i/4f5625bb9ebf5e24ccf0fb05f9b246b2b583fe89d6c51e48785210d341cf450e/TheCalile_WEB_1.jpg)
︎ Bettina Winkler 2024