Design + Art Direction


I’m an identity designer that likes turning good thoughts into nice things. I aim to create timeless and original designs that combine smart strategy with inspiring executions.

I have over 15 years experience in design and branding, working at an array of respected agencies including Hingston, Special, Winkreative, The One Centre, and eskimo.

I work across a wide range of disciplines from identities both big and small to packaging, place-making, editorial and interactive design.  I’m passionate about the creative arts, food, fashion, travel, interiors and architecture and love designing for these worlds.

My approach to design is thoughtful, honest, optimistic and playful. I enjoy collaborating on projects with experts in different creative fields and learning about their craft and seeing beauty from their perspective.

If you want to work with me, please get in touch.    LinkedIn


The One Centre Design Director

2022 — NOW

Right Angle Contract

2021 — 2022

Hingston Contract


Winkreative Design Lead

2019 — 2021

Special NZ Design Director

2018 — 2019

The One Centre Design Director

2016 — 2018

Winkreative Senior Designer

2016 — 2015

Eskimo Senior Designer

2015 — 2013

Ikon Senior Designer

2013 — 2011   

303 Group Mid-weight Designer

2009 — 2011

GPY&R Junior Designer

2007 — 2009

HOW Design Intern

2007 — 2006

COFA UNSW Bachelor of Design

2006 — 2002


Best Awards 2020, Silver Self Promotion, Special Multiples. AGDA 2019, Distinction Large Identity, The Calile Hotel. Best Awards 2019, Bronze Business Comms, Yealands 10YRS Extraordinary. Best Awards 2019, Bronze Business Comms, Clinicians Guidelines. Best Awards 2019, Finalist Small Identity, The Calile Hotel. Best Awards 2019, Bronze Environments, The Calile Hotel. Best Awards 2019, Bronze Design Craft, Clinicians - Keep your body working. Sydney Design Awards 2019, Silver Identity, Edition. Sydney Design Awards 2017, Finalist Large Identity, Eastland Launch. Good Design Australia Awards 2017, Gold Winner, Eastland Brand & Launch. Melbourne Design Awards 2016, Silver Identity, Eastland Launch. AGDA Design Awards 2015, Finalist Packaging, The Kitchens. Victionary 2015, Gold Monotone, No. 74 Identity. AGIdeas, 25th Year Anniversary Book, Eskimo Studio. Architectural Digest 2015, Top 20 Design Books, Rethink: the way you live. AGDA Design Bienalle 2014, Finalist Large Branding, Eastland. Sydney Design Awards 2014, Finalist Branding, Australia Square. Australian Book Publishers 2013, Best Designed Specialist Book, Rethink: the way you live. The Effies 2012, The Grand Effie, Enjoy the Ride. The One Show 2011, Merit Design Craft, Harley Damage Control Flow Chart. IAB Awards 2011, Winner Branded Content, Enjoy the Ride.

︎ Bettina Winkler 2024