Design + Art Direction

About

I’m a creative that gravitates to iconic brands and places with soul. I aim to create authentic and influential brands that you want to taste, listen to, and be a part of.

My daily life is immersed in hospitality, culture, interiors, travel, tech, music, art and architecture, so naturally I love designing for these worlds.

I’ve worked at renowned studios including Winkreative, Special, Hingston, Eskimo, and currently I’m at The One Centre. During this time I’ve brought global and local brands to life in everything - from identity and aesthetics to all forms of brand interaction, communication and experience.

I pride myself on my empathetic leadership, optimistic energy, and combination of thoughtfulness and craft.

If you want to work with me, please get in touch. 


mail.bwinkler@gmail.com    LinkedIn




Studios

The One Centre Design Director

2022 — NOW, 2016 — 2018

Right Angle Design Director

2021 — 2022

Hingston Contract

2021 

Winkreative Design Lead

2019 — 2021

Special NZ Design Director

2018 — 2019

Winkreative Senior Designer

2016 — 2015

Eskimo Senior Designer

2015 — 2013

Ikon Senior Designer

2013 — 2011   

303 Group Mid-weight Designer

2009 — 2011

GPY&R Junior Designer

2007 — 2009

HOW Design Intern

2007 — 2006

COFA UNSW Bachelor of Design

2006 — 2002



Awards

The World’s Best 50 Hotels, No. 12, The Calile Hotel.
Best Awards, Silver Self Promotion, Special Multiples.
AGDA, Distinction Large Identity, The Calile Hotel.
Best Awards, Bronze Business Comms, Yealands 10YRS Extraordinary.
Best Awards, Bronze Business Comms, Clinicians Guidelines.
Best Awards, Finalist Small Identity, The Calile Hotel.
Best Awards, Bronze Environments, The Calile Hotel.
Best Awards, Bronze Design Craft, Clinicians - Keep your body working.
Sydney Design Awards, Silver Identity, Edition.
Sydney Design Awards, Finalist Large Identity, Eastland Launch.
Good Design Australia Awards, Gold Winner, Eastland Brand & Launch.
Melbourne Design Awards, Silver Identity, Eastland Launch.
AGDA Design Awards, Finalist Packaging, The Kitchens.
Victionary, Gold Monotone, No. 74 Identity.
AGIdeas, 25th Year Anniversary Book, Eskimo Studio.
Architectural Digest, Top 20 Design Books, Rethink: the way you live.
AGDA Design Bienalle, Finalist Large Branding, Eastland.
Sydney Design Awards, Finalist Branding, Australia Square.
Australian Book Publishers, Best Designed Specialist Book, Rethink: the way you live.
The Effies, The Grand Effie, Enjoy the Ride.
The One Show, Merit Design Craft, Harley Damage Control Flow Chart.
IAB Awards, Winner Branded Content, Enjoy the Ride.


︎︎ Bettina Winkler 2025