About
I’m a brand designer that wants to make life simpler, more beautiful and more enjoyable for people.
I craft influential brands that you want to taste, listen and be a part of.
My daily life is immersed in hospitality, culture, interiors, travel, music, art and architecture, so naturally I love designing for these worlds.
I have 15 years experience in the creative industry, working at renowned studios Winkreative, Special, Hingston and Eskimo. During this time I have had the opportunity to work with global clients, shaping progressive brands through strategy, brand identity, storytelling, digital, film, print & environments.
Since 2022, I’ve been working as Design Director at The One Centre, leading a close knit team of creatives to bring brands to life in everything – from identity and aesthetics to all forms of brand interaction, communication and experience.
I pride myself on my empathetic leadership, authenticity and combination of thoughtfulness and craft.
If you want to work with me, please get in touch.
mail.bwinkler@gmail.com LinkedIn
Studios
The One Centre Design Director
2022 — NOW, 2016 — 2018
Right Angle Design Director
2021 — 2022
Hingston Contract
2021
Winkreative Design Lead
2019 — 2021
The One Centre Design Director
2022 — NOW, 2016 — 2018
Right Angle Design Director
2021 — 2022Hingston Contract
2021 Winkreative Design Lead
2019 — 2021
Special NZ Design Director
2018 — 2019Winkreative Senior Designer
2016 — 2015Eskimo Senior Designer
2015 — 2013Ikon Senior Designer
2013 — 2011303 Group Mid-weight Designer
2009 — 2011GPY&R Junior Designer
2007 — 2009HOW Design Intern
2007 — 2006COFA UNSW Bachelor of Design
2006 — 2002Awards
The World’s Best 50 Hotels, No. 12, The Calile Hotel.
The World’s Best 50 Hotels, No. 12, The Calile Hotel.
Best Awards, Silver Self Promotion, Special Multiples.
AGDA, Distinction Large Identity, The Calile Hotel.
Best Awards, Bronze Business Comms, Yealands 10YRS Extraordinary.
Best Awards, Bronze Business Comms, Clinicians Guidelines.
Best Awards, Finalist Small Identity, The Calile Hotel.
Best Awards, Bronze Environments, The Calile Hotel.
Best Awards, Bronze Design Craft, Clinicians - Keep your body working.
Sydney Design Awards, Silver Identity, Edition.
Sydney Design Awards, Finalist Large Identity, Eastland Launch.
Good Design Australia Awards, Gold Winner, Eastland Brand & Launch.
Melbourne Design Awards, Silver Identity, Eastland Launch.
AGDA Design Awards, Finalist Packaging, The Kitchens.
Victionary, Gold Monotone, No. 74 Identity.
AGIdeas, 25th Year Anniversary Book, Eskimo Studio.
Architectural Digest, Top 20 Design Books, Rethink: the way you live.
AGDA Design Bienalle, Finalist Large Branding, Eastland.
Sydney Design Awards, Finalist Branding, Australia Square.
Australian Book Publishers, Best Designed Specialist Book, Rethink: the way you live.
The Effies, The Grand Effie, Enjoy the Ride.
The One Show, Merit Design Craft, Harley Damage Control Flow Chart.
IAB Awards, Winner Branded Content, Enjoy the Ride.
︎ Bettina Winkler 2024