Design + Art Direction

Rethink: the way you live

Murdoch Books

Rethink’s revolutionary approach reveals the ways we can weave creativity, sustainability, quality and technology into our life and home. Ikon connected all the themes within the book by specifying a vivid green spot colour and drilling a small hole from the cover title through every page.


Created at Ikon for Murdoch Books.
Written by Amanda Talbot.
Photography by Mikkel Vang.
Creative Direction by Kate Dennis. 



︎ Bettina Winkler 2020