Design + Art Direction


Special Group

Self promotion and branding made at Special Group, a creative studio of story tellers, designers, strategists, makers, crafters, and innovators.

The suite of stationery highlights what Special finds beautiful in everyday objects, disgarded packaging, unpolished materials, and the process of creating. Our Special toolkit of stamps, tape, pens and pencils allowed everyone to personalise their stationery and diaries, and create something unique. 

Created at Special Group AKL. 
Design by Zofia Seymour & Carolyn Ihaia.  
Design Direction by Richard Francis, Amy Tasker.
Creative Direction by Heath Lowe.

︎ Bettina Winkler 2024