Design + Art Direction


Macro Advisory Partners

Navigating complex global markets, geopolitics and policy for world-leading clientele, Macro Advisory Partners wanted to simplify their approach. Tasked with establishing a clear and more accessible brand identity, Winkreative focused on contextualizing MAP’s strategies and services. The first glimpse of their newfound identity is the new website – a crisp and contemporary one-page scroll navigation that is easy to explore, yet rich with information.

Created at Winkreative. 
Creative Direction by Maurus Fraser.
Junior Designer Matteo Pani.
Aerial Photography by Benjamin Grant.

︎ Bettina Winkler 2024