
Smartstone
Halifax Vogel Group
Identity & launch campaign direction for leading quartz and marble stone surfaces in Australia. Ikon strategically positioned Smartstone as ‘the benchmark in stone’ and named the four colour-driven collections after evocative European destinations: Santorini, Toledo, Paris and Milan.
Created at this is Ikon.
Creative Direction by Kate Dennis.
Photography by Sharyn Cairns.
Styling by Glen Proebstl.
Creative Direction by Kate Dennis.
Photography by Sharyn Cairns.
Styling by Glen Proebstl.


















︎ Bettina Winkler 2024