Design & Art Direction


Pernelle

Paradoxe Beverages


Pernelle is the world’s first truly premium de-alcoholised sparkling wine — crafted by Méthode Moderne. Instantly iconic yet distinctly of the now, it redefines celebration for a new generation. Working closely with the founders, The One Centre positioned and branded Pernelle at the pinnacle of this fast-emerging global category — as the genuine alternative for the champagne moment. A Sparkling New Tradition, for a sparkling generation.


pernelle.com


Created at The One Centre.
Creative Direction by Chris Gillespie.
Videography by Jacopo Lancini.



︎ Bettina Winkler 2026