Design + Art Direction

Liberty Place

The GPT Group

Redefining Sydney's skyline and featuring dual Castlereagh and Pitt Street frontages, Liberty Place is a new CBD destination signalling a forward move sustainably, economically, architecturally and socially for Sydney. The strategy around naming and branding the precinct was to reference both the heritage of the site and the visionary approach to the entire development. 

Created at this is Ikon.
Creative Direction by Kate Dennis.
Photography by Anson Smart. 

︎ Bettina Winkler 2024