![](https://freight.cargo.site/t/original/i/86726de672086fa88a7ab97ad09137ab14e70dd4c2923cc352aaf3223744ea82/GC_2560_8.jpg)
Grand Central
QIC
The Grand Central identity takes inspiration from the people, environment and culture of Toowoomba. Eskimo identified values that reflect the aspirations of its community — Real, Free, Beautiful and Heroic — and from this designed a charming identity with the concept of ‘Old Meets New’.
Created at Eskimo.
Creative Direction by Mary Talato.
Creative Direction by Mary Talato.
![](https://freight.cargo.site/t/original/i/dfe9c831cac8a2f7d6a69844bab5e97d703007c4efe09672bac8f1bb232a45ef/GC_1500.jpg)
![](https://freight.cargo.site/t/original/i/d0bc32ef16f32410bd84ea604c2b48d5dd88fc82775e348ddee343bb98e6e92d/GC_1500_2.jpg)
![](https://freight.cargo.site/t/original/i/a4f04a78216bd9fb31b32ded53a01ad3b1c491f1e1bb23bd786d2e496448f911/GC_1500_4.jpg)
![](https://freight.cargo.site/t/original/i/b1d7a35b45220d5c5ac72f5415931613a6fd67ed2f3f03860cd8f296376f66dd/GC_1500_3.jpg)
![](https://freight.cargo.site/t/original/i/a69b9ca09e1415c73fb6170916ec25c70f2d18cb091db91a5d6f83ca0e4a7c63/GrandCentral_07.jpg)
![](https://freight.cargo.site/t/original/i/8d4de02f0ee388ee6b167129d25921c3daa9b5bbf8f26e0bd8aab2474bd9bf72/GrandCentral_03.jpg)
![](https://freight.cargo.site/t/original/i/bf6941c515109f074d593329f3a063547ad83a759f7541bc495cc92a554cf97c/GrandCentral_04_0782.jpg)
![](https://freight.cargo.site/t/original/i/3de0253fbe39be0448366a9cce552a21b9d430f895a936fd76950ee637ddf0f7/GrandCentral_02.jpg)
![](https://freight.cargo.site/t/original/i/6e8c12e5ea6fc9d89f8f58860eac6defe0cd7a24b95c074233cf421388b74114/dde2c628537469.55c4c79043726.jpg)
![](https://freight.cargo.site/t/original/i/a001dc2c91b63d1d8ba9b6996b6d1096835f024a419db72b5d239acbf637928f/GC_1500_9.jpg)
︎ Bettina Winkler 2024