Design + Art Direction

Grand Central

QIC

The Grand Central identity takes inspiration from the people, environment and culture of Toowoomba. Eskimo identified values that reflect the aspirations of its community — Real, Free, Beautiful and Heroic — and from this designed a charming identity with the concept of ‘Old Meets New’.


Created at Eskimo.
Creative Direction by Mary Talato.



︎ Bettina Winkler 2024